There are a lot of tasting companies available, however ABS is my company of choice for several reasons. However #1 is the people and the service! Debbie and Kim always find a way to make it work, no matter how much lead time I give them, 3 months or 3 days, they do their best to accommodate us to best fit our portfolio (within reason). The ambassadors are knowledgeable, professional and FUN! They know how to sell products bringing liquid to lips. I highly recommend ABS for all your tasting needs!
Lisa Divencenzo - Serrales
I wanted to take a minute to thank the all the wonderful folks who make up adult beverage solutions. They are so easy to work with. Booking my own tastings has never been easier, and literally takes 1 minute of my time. I never have to worry if they are going to be prepared, on time, or if they have taken the time to study the brands to be tasted. I always get a professional, knowledgeable, and sales oriented professional on site. I have used their services 100's of times!! Even the most discriminating buyers are happy with the results, which are always greater than industry trends.
Thanks for making this so easy,
State Director Illinois
“We really enjoy our partnership with ABS. PRUSA’s innovation performance at Mariano’s is 2x ROM. We would not have achieved these results, with one of our most important customers, without ABS.”
Stu Vass - Pernod Ricard
“We have had a really good year using your services and I am excited about the future. Your execution for Whole Foods and Mariano’s and those events have made a BIG DIFFERENCE for us as we have been outperforming the category in those chains. We have been doubling Mariano’s trends. THANKS for all of the support.”
Ryan Carter - Regional Manager, Constellation Wines Core Division (IL)
We have been using Adult Beverage Solutions for tastings on our brands for just over a year now and have been very happy with their performance on our brands. I deal with most of the accounts that we have been doing tastings in and the feedback from the retailers has been very good. The ABS tasting people actively engage the consumer at the tasting events to get them to try our brands. ABS has also done a nice job of training their people on our brands making sure that they have product knowledge and key selling points on the brands that they are tasting out.
In addition I receive detailed tasting reports from ABS that shows performance at the tastings. Number of people sampled, comments good and bad concerning the product, number of bottles sold, etc. This is very important to me as I have to justify to my company that we are spending our money efficiently.
Tasting people need to be a salesperson for the brand they are tasting out. Engaging / persuading the consumer to come to the table, talking to the consumer about the brand and it's key selling points, and tasting the consumer out on the brand. These are the 3 most important things for a tasting person to do. ABS tasting people do a great job a executing these 3 key elements at the tastings.
Off Premise District Manager
William Grant & Sons Inc